"In th 1930s, much of rural America lacked electricity, power, and running water. The Rural Electrification Administration hired graphic designer Lester Beall to create a series of posters illustrating the benefits of electrification." These posters, and a collection of other works, show the influence of one of America's great graphic designers, Lester Beall (1903-1969).
According to his online AIGA biography by R. Roger Remington: "Through the 1930s and 1940s Beall produced innovative and highly regarded work for clients including the Chicago Tribune, Sterling Engraving, The Art Directors Club of New York, Hiram Walker, Abbott Laboratories and Time magazine. Of particular interest was his work for the Crowell Publishing Company which produced Colliers magazine. The promotional covers "Will There Be War?" and "Hitler's Nightmare" are powerful designs which distill messages of the time. In these works he utilizes angled elements, iconic arrows, silhouetted photographs and dynamic shapes, all of which captures the essence of his personal style of the late 1930s. Also of interest in this period are the remarkable poster series for the United States Government's Rural Electrification Administration."