Rooster Teeth's Video Rental Pop-Up in Austin
For the second year in a row, Rooster Teeth popped up an exclusive merchandise experience at RTX, the company's annual fan convention in downtown Austin.
This year's shop, titled Coop Video, brought together a collection of Rooster Teeth personalities and artists to sell limited release clothing and unique items. Artists include iconic brand designer Aaron Draplin, skate and punk artist Todd Francis, Santa Fe's famous art collective Meow Wolf, renowned Japanese manga artist Shirow Miwa, and gaming design specialist Hydro74.
The space was transformed into Coop Video, a vintage VHS video rental store featuring T-shirts packed in vintage VHS tapes, hoodies in chip bags, jackets on ice in the frozen treats section, and a living room lounge with a video art installation to experience while you shop. Coop Video even offered membership cards as you checked out while staff dressed the part.
The store is divided by genre, so there is something for everyone...
Comedy Section: Rooster Teeth by Aaron Draplin
Sci-Fi Section: gen:LOCK by Hydro74
Animation Section: RWBY by Shirow Miwa
Video Game Section: Achievement Hunter by Meow Wolf
Adult Section: Geoff Ramsey by Todd Francis
“We were inspired by some of the vintage anime designs for the overall RTX branding, so we wanted to compliment that with this pop-up. We have a really strong team that came together to bring this collection to life. A bunch of us are really into nostalgia and VHS, so we threw around a lot of ideas, worked with our set and props department from the production side of the company, and it all fell into place from there. We're excited for people to see it and can't wait to hear what they think!” –Ryan Quinn, VP of Consumer Products at Rooster Teeth