It's been a year since the war in Ukraine began, and nearly a year since Juxtapoz collaborated with Ukrainian artists on the Save Ukraine Now print project curated by Kyiv-based, WAONE. It goes without saying that artists from around the world have contributed to numerous causes to help support the Ukrainian people over the last 12 months, and today, we have a new project that we want to share that, in itself, is about the power of storytelling and sharing personal histories. It's called A Love Letter to Ukraine, an immersive collaboration with Ukrainian-born and LA-based fashion house Lever Couture, Creative Director Jenny Williams, Art Director Ricci Williams, OWOW Agency and Marketing Agency Chest Of Wonders.
Anyone with access to a digital device can partake in the project. We are calling out to people worldwide to create and upload their own love letters to be printed onto small squares of fabric that will be woven into a hand-crafted Couture dress. The idea that the dress will grow with love. The dress will be donated back to the people of Ukraine as a constant symbol of love and solidarity and auctioned for humanitarian efforts. 100% of all proceeds raised will be donated to the Zelenska Foundation.
To find out more about the project visit: www.lovelettertoukraine.org // Project sponsored by Lever Couture, OWOW Agency, Chest of Wonders and Globe UP.
Follow the progres of the project at @lovelettertoukraine
