Most of us have settled in quite comfortably, nesting within our studios to do some solid work, and it appears there may be a few more months of such solo, uninterrupted experimentation. That means sourcing new materials, and a lot of creative friends have been raving about SoFlat Matte Acrylic Colors by GOLDEN, a paint that helps artists create immersive fields of color without the distraction of texture and glare. Maxing a pure color effect and perfect leveling is mandatory for so many painters, and this is the absolute top of the game.

“Artists have used gouache for centuries because of its matteness and opacity, but are restricted by its inherently sensitive paint film,” said CEO, Mark Golden.  “With the introduction of SoFlat, artists will be able to move beyond these limitations. SoFlat will provide them with a velvety smooth, durable surface. The new product line, which has a flowing consistency, is also compatible with other acrylic paints and mediums, increasing the range of creative effects that artists can achieve.” 

Artists can choose from 40 colors, including six fluorescent colors. Each color is offered in 2, 4 and 16 oz. wide mouth jars. Visit www.goldenSoFlat.com to see all your options. Look for SoFlat Matte Acrylic Colors at your local art supply retail store beginning mid-March.