Academy of Art University: The Subaru Project (Part 2)—Stop, Collaborate, and Listen
Over the next 6 weeks, Juxtapoz will look at the progress of The Subaru Project, Academy of Art University’s School of Industrial Design in San Francisco work on creating a vision of the future and working with the Subaru brand on a design for 2030. Episode 2 documents the early stages of collaboration, where students begin to formulate ideas based on conversations with the brand and with each other. In any major project, the ability to convey a message, as well as your own thoughts and ideas based on conversation and feedback, are just some of the keys in tackling such a major endeavor.
From the Academy: Students from the Schools of Industrial Design, Interior Architecture & Design, Advertising, and Fashion form teams around new and innovative ideas for the future of the Subaru brand. As they work together on developing their concepts, they learn that design doesn’t happen in a vacuum and that collaboration is key.