Academy of Art University: The Subaru Project (Part 1)—A Brand is Born
Over the next 6 weeks, Juxtapoz will look at the progress of The Subaru Project, Academy of Art University’s School of Industrial Design in San Francisco work on creating a vision of the future and working with the Subaru brand on a design for 2030. Episode 1 documents the genesis of the prompt.
From AofAU: The challenge: reimagine the Subaru car for 2030. It’s simple enough—2030 isn’t too far away after all–and yet, it requires creative, innovative thinking. It also requires collaborative input from others outside of the Academy’s car design program. For this, the School of Industrial Design students, under the tutelage of Director Antonio Borja, teamed up with students from at least six other departments. The collaborating schools included Interior Architecture & Design, Advertising, and Graphic Design, to name a few.
Stay tuned for the progress on this unique documentary and project in the coming week.