This is just way too good. The Guardian recently went to Las Vegas to visit with the "eighth man" to ever officially be Ronald McDonald. Joe Maggard was McDonald's mascot from 1995 to 2007, and in this short, you see him transform himself from a retired, pool swimming man to a spokesperson for a major corporation. There are so many subtle shifts here, from the Guardian hinting at a lonely existence, to Maggard's own change of personality when speaking about putting on the costume. Brilliantly shot with a most-interesting subject. This is the Chief Happiness Officer.
The Guardian Made a Brilliant Short Film on the Eighth Man ever to play Ronald McDonald
Ronald from Guardian News & Media Ltd on Vimeo.
More men have walked on the moon than been Ronald McDonald. Joe Maggard was McDonald's mascot from 1995 to 2007. He was eighth of nine men to have done the job. But what happens after you step out of the big red shoes? Maggard says you never truly retire from being the fast-food chain's Chief Happiness Officer. At a carnival in Las Vegas as he dons the costume again, and offers advice on healthy eating and the importance of being Ronald
