For some people, the GIF is the future of photography, for others, just a transient trend. But the truth is that this technological possibility is a complete new visual language and a favorites of millennials. Mexican photographer, based in Monterrey, Jaime Martínez, is working with GIFs, and making some powerful pieces using animation programs and creative apps.

Martínez' pieces are inspired by '70s and '60s aesthetics and revolve around female characters. Although not so well known in Mexico, Martinez is respected internationally working campaigns with fashion brands like Versace and artists such as M.I.A.