In her series “All Thrifty States”, photographer Jenna Isaacson made it her mission to create a visual survey of thrift culture across America. Isaacson visited over 120 thrift stores in 48 states with the help of Goodwill Industries as a sponsor. 

In her series “All Thrifty States”, photographer Jenna Isaacson made it her mission to create a visual survey of thrift culture across America. Isaacson visited over 120 thrift stores in 48 states with the help of Goodwill Industries as a sponsor. Isaacson found inspiration in what thrift stores reveal about their neighborhoods and its residents. She explains, “As a photographer, journalist, and culture enthusiast, I became fascinated by not only the people that shop at thrift stores, but by the stories I see in the donated goods available at thrift stores. I see what you wear, I see where you vacation, who you vote for, what church you go to, even what 5K you ran. Each item tells us a little bit about ourselves, about our neighbors and about America”.

Isaacson has a website created to chronicle her travels and photographic project HERE.

Text by Canbra Hodsdon