Subliminal Projects is pleased to present MUCHO, by Mexican-American visual artist and fashion designer Sofia Enriquez. The exhibition showcases the breadth of Enriquez’s practice including fine art, sculpture, bespoke hand-made installations, and clothing. In partnership with Obey Clothing and in conjunction with the opening of the exhibition, the artist will release a new limited T-shirt and a series of select hand-painted items from the Obey Clothing line, displayed in a pop-up MUCHO X OBEY shop within the exhibition.


Enriquez’s work investigates her intercultural identity through the use of vibrant distinct symbolism, creating an auto- biographical legend that weaves themes of Mexican-catholic iconography, indigenous homage, Spanglish text, modern pop-culture references, and feminine strength. This unique style has garnered her collaborations with the Coachella and Stage Coach music festivals, a custom limited Dickies collection, and a solo exhibition at the Hawaii State Art Museum, as well as several mural projects throughout Southern California.

Stemming from a passing comment by her mother, “Mija, porque haces mucho?” (translation: “Mija, why are you doing so much?”) the word “mucho” resonated and defined Enriquez’s insatiable drive to create. As a result, MUCHO became a muse, a tag, and a moniker for her upcycled clothing line. The exhibition serves as a survey of MUCHO as a brand and visual expression of Enriquez’s personal experience as a female artist coming from a working-class immigrant family, and what it means to achieve success within the backdrop of exploring her own cultural identity.