For those of you that might be getting frustrated with the art world and its illogical, bias, and hard-to-figure dynamics, we have some good news—Philip Gerald recently had his debut UK solo exhibition how to be a artist at Public Gallery in London, where he shared "deep insights and a wealth of information for those looking to emulate his successful career." After presenting his take on Henri Matisse and “his cool life” last September in Spain, Dublin-based artist pushed his artistic alter ego, “an obnoxious and superficial man,” to educate others about the art and how to navigate the art world.

u want to make money from art??literally all u need 2 do is paint flowers??? u have no idea how many suckers there are out there it’s crazy guys ??? painting flowers will give you a 1000% return on your time in the form of money 

 This is the type of advice that Gerald gives for free through his Instagram which is just the tip of the wisdom iceberg we're talking about here. While we don't have nearly enough confidence to invite you to take part in this or any other similar masterclasses, we surely enjoy the DGAF attitude of both the works and the videos produced for this presentation.

And while we're all witnessing an increase of art insiders, influencers, and dubious personas providing sometimes valuable, often questionable insights into the enigmatic world behind the scenes of making, selling, and/or showing art, this guy here is embodying the worst traits of such characters. In his solo exhibition which was up during a strict nation-wide lockdown, the works were merely a backdrop for a "step by step masterclass by Gerald, sharing deep insights and a wealth of information for those looking to emulate his 'successful career'." Armed with immense confidence and an intimidating know-it-all attitude, his emoji-filled texts, meme-like videos, and fluorescent paintings which appear digitally produced recalling Clip art and Microsoft paint, are creating a truly unique presentation. And while his images are actually painstaking analog translations of his digital drawings, they are indeed gorgeous piss-takes on classical tropes and the way those are perceived by the insiders of this anomalous circle we're somehow part of. —Sasha Bogojev