Off Book: Type Video on PBS

January 28, 2012
Listening to graphic designers and type design experts talk about how and why they use certain type treatments is music to our ears, and makes for a fascinating viewing. PBS has a great series of videos on Type, and in this segment, they ask the experts about selecting the right font to convey a particular feeling, building an identity, and texture to create reaction. Wonderful insights from all the designers included.

The type above from Hoefler & Frere-Jones.

Watch Off Book: Type on PBS. See more from Off Book.