To celebrate the launch of her brand new magazine "25", model Anja Rubik has teamed up with Kanye West and director Barnaby Roper to create a short film dedicated to the theme of the first issue - "eroticism". The idea was to create an aesthetically beautiful version of porn. When speaking about it to The Cut, Rubik said:

"It's funny. We talked about how porn looks these days, and he agreed with me that there's no porn out there that is beautiful aesthetically and integrates fashion to make a beautiful image...I thought it would be really interesting to make it seem like we were entering Kanye's head."