We know, it seems a little pretentioius to throw around Henrik Purienne's name around like a Brazilian soccer star, but the book "purienne." is just sitting on our desk so we feel comfortable throwing that around. And the South African photographer uses a nice font for his name. Anyway, Purienne also seems to have created a fantasy world for himself, where he has transformed fashion photography into a behind-the-scenes endless summer of beautiful women, fantastic composition, in naturally appealing settings. As both a filmmaker and publisher of Mirage Magazine, he has his stamp on the fashion world.