Jasper Goodall was born in 1973 in Birmingam, England. His Father was an architect and his mother a fine artist and photographer who was instrumental in the UK Feminist Arts Movement during the 1970’s/80’s. He Graduated from The University of Brighton in 1995. Goodall was at the forefront of the reinvention and rejuvenation of illustration in the late nineties and helped pave the way for the huge resurgence of the medium that we have witnessed in the last ten years. His iconic work for The Face magazine has influenced so many image makers, it has almost become a school of illustration in itself. His client list encompasses many areas- music, fashion, advertising, publishing and Editorial.

In February 2009 Goodalls first London based solo Gallery show titled ‘Poster Girls’ marked a new direction in his work, mixing photography with illustration in a stunning concoction of shiny latex, dripping pink goo and acrylic cut out body masking that comments on fetishism, dressing up and the fine line between fantasy and reality.