Music

One Story, Nine Frames in The Bronx' New Music Video for "Side Effects"

April 11, 2018

The Bronx (the band) recently released this video for their song "Side Effects," in a collaborative effort with artist and longtime Juxtapoz friend Adam Wallacavage. The Philly-based artist provided his art-filled home for filming, and acted in the video as a sea captain who at one point microwaves a fish. The video encapsulates some of the "side effects" of being in a band for over 20 years, which at times can be substantially significant. There's a couple different narratives going on at the same time, throughout 9 separate frames, so watch through and see if you can get an idea of the bigger picture...