Music Videos We Liked in 2012: Earl Sweatshirt "Chum"

December 19, 2012

When we have been looking back at the music videos we loved in 2012, there is a part of us that consider the artist and track. Earl Sweatshirt had a huge year in our office, whether in collaboration with Flying Lotus (who made his own great videos in 2012), or on the fantastic track, "Chum". Video director Hiro Murai takes the haunting track and makes a simple, beautiful black and white treatment. Videos sometimes just need to match the track. Great work.