Projection, perception, and interpretation: Borondo's Massive New Project in Marseille

Oct 07, 2017 - Jan 31, 2018Marché aux Puces, Marseille

On October 7th, Borondo will be opening Matière Noire, his biggest exhibition to date in the heart of one of the largest markets in Europe, Marseille’s antique Marché aux Puces. Produced in collaboration with Catherine Coudert and Galerie Saint Laurent, and curated by Carmen Main, the show is co-produced by Gonzalo Borondo and his close friend, Italian artist Edoardo Tresoldi.

After a successful collaboration at Borondo’s last exhibition, Animal, in London, the creative duo decided to further extend the concept with this massive project. The exhibition deals with dark matter,  elements hidden from the naked eye which allow the universe to exist, filtered through contemporary digital technologies. Taking the 4,000-square-meter space both as exhibition venue as well as the source of inspiration, the objects found on site are the raw material used for most of the works. Produced by the team of 8 international multidisciplinary artists under 30, all born before the digital boom, the show is opposing the dependence on digital archives of modern times.

The 30 in-situ works are divided in 3 acts—projection, perception, and interpretation, and include animations, holograms, installations, paintings, videos, created in collaboration with BRBR Films, Carmen Main, Diego López Bueno, Edoardo Tresoldi, Isaac Cordal, Robberto Atzori, Sbagliato and A.L. Crego. This immersive show was created over the 3-month art residency in Marché aux Puces, during which the artists have lived and worked together, sharing the space with the merchants in the heart of a disappearing neighborhood, Marseille's own dark matter. —Sasha Bogojev

The show will be on view through October 7, 2017 – January 31, 2018

Photos by Aruallan, Blind Eye Factory & A.L. Crego