October 08, 2013


In this new video for the Urbanproof Project, Zoer covers the entire corner of a room in a radiant orange, painting the words “Be Visible” in perfect font across multiple surfaces. The project aims to promote bicycle clothing that provides security and comfort to everyday urban cyclists whether they are on their bike or on foot, day or night.  “At the heart of this project is a line of “functionally fashionable” mobility clothing designed by passionate bikers who were looking for solutions to the different problems encountered by everyday urban cyclists.” “From this line of unprecedented technical and attractive products is born the URBANPROOF PROJECT. The concept: 3 artists, or project ambassadors, who are passionate users of bikes, each expressing in their own way the “3 product promises”: visibility, lightness, and protection from the cold.”

Additional information on this project at Urbanproof Project

More of Zoer's work here