French Pharmaceutical Ads from the 1930s

March 29, 2013

A brilliant collection of pharmaceutical ads from France, circa the 1930s. There are a few in here that channel a pre "Mother's Little Helper" vibe, with a tad-too-happy individual with their over the counter drugs, but we just love the classic graphic design and poster art style. 

via 50watts: Illustrator Jérôme Dubois recently began scanning and preserving the covers and contents of Ridendo, "a medical and humor magazine distributed to French physicians from 1933 to 1977." (Read more about it in a post of the covers.) Jérôme's collection centers on the 1930s...