Volcom recently announced the winners of #ThisFirst, a global initiative to find and reward 15 people who, against the odds, are striving to turn their passion into their career. Throwing out the traditional job application, Volcom asked candidates one question, "What’s your ‘this’ and what would it mean for you to put #ThisFirst?’
The search received over 10,000 global entries, across social media platforms including Instagram, Facebook and an online submission platform. Art, photography and travel were the most common submission themes overall with music, surfing and skateboarding following closely behind. From roller derby to launching a food truck in Alaska, passions spanned a variety of topics including sustainable farm to table food sourcing, charity work, animal rescue, make-up artistry and even crochet.