It took us a second, but then again, we didn't really enjoy watching the Super Bowl that closely this year anyway. But if Andy Warhol is going to be used in a commercial during America's annually #1 rated television event, it might as well be Andy Warhol unwrapping and eating a Burger King Whopper.
The backstory, according to Food & Wine, is that in the "1980s, pop artist and enduring icon, Andy Warhol sat down at a desk and ate a burger. That fact would be otherwise unremarkable except that Danish director Jorgen Leth had a camera rolling for what would become his 1982 film 66 Scenes from America, a project that stitched together images of everyday people, objects, and landscapes of American life." What ended up in the Super Bowl was a 45-second clip (hey, those ad slots are very expensive, even though it would have been better if it was the actual 4+ minutes of Andy eating like you see above) of Mr Warhol unwrapping and eating and dipping his Whopper into ketchup. We aren't a huge fan of the #EATLIKEANDY campaign idea, but hey, if some NFL bros are looking up Andy Warhol today, more power to it.
Read our piece on Andy Warhol's new retrospectve at the Whitney Museum from our Winter 2019 issue here.
