For the next two weeks, Juxtapoz will be presenting the 4-part documentary Stick to It, an in-depth look at the role of stickers in street culture, through the words of artists, musicians athletes and specialists. Directed by Alexis Deforges and produced by longtime Juxtapoz friends, Jakprints and Wallplay, each episode delves deep into the DIY aesthetic, community, and message that sticker culture has spread across the world. Or shall we say, "Why should stickers be celebrated in today's culture?" In the end, the 4-part series is an intimate and historically documentary on the growth of sticker culture, a part of Juxtapoz's history that is as tied in as zines and comic book cultures.
The series portrays stickers as an early form of viral content, from bumper stickers with ubiquitous messages to Shepard Fairey’s Andre the Giant campaign. “Stickers tap into that same collective consciousness that defines internet culture,” states Wallplay Co-Founder Alessandra De Benedetti. “Just like viral content is transmitted, they’re circulated around and placed in a certain context by the recipient as a social identifier.”
“At a time when street art is celebrated as the most important art movement of the century, I wanted to shed light on a medium that I felt was left in the shadow of the streets” comments Stick To It director, Deforges. “As it has no speculative value for the mercantile art sphere, the sticker is truly a communication media for the masses, made by the masses...”
Today's episode is "Sticky Community." Sticker artists have no better satisfaction than seeing one of their creations placed up by others in a place they are visiting for the first time. As soon as they hit the public space, stickers take life, travels and generates emotions along the way.
"Sticky Community" features Shepard Fairey, Marc Ecko, Eli Morgan Gessner, 14 Bolt, Eric Haze, Chris RWK, Royce Banon, Above, CJ Ramone, El Toro.
Stay tuned for Part 2 posting on Juxtapoz.com on Thursday, May 4, 2017.