Things got weird in the desert (in a good way) when Vans asked director Ross Haines to collaborate with renowned artist Jen Stark and direct this two-minute experimental film. Shooting at night in Joshua Tree National Park and using projection mapping, we re-imagined her work as part of the landscape - moving, swirling, and illuminating rock formations and cactus for a psychedelic visual like no other.

Jen Stark Yelland 1 3Photo by Tobin Yelland

Artist Jen Stark stumbles upon a supernatural experience while exploring the desert. Jen's art is driven by her interest in conceptualizing visual systems to simulate plant growth, evolution, infinity, fractals, mimetic topographies, and sacred geometries. She strives to make work that balances on a razor’s edge of optical seduction and perceptual engagement. Vans and Jen teamed up to create some out of this world designs for their Customade project.

Jen Stark Yelland 1 2Photo by Tobin Yelland