Parks Project is a brand that proposes to use their business to help solve some of the problems facing our parks. "It all started a few years ago, when we joined up with the National Park Service to do volunteer days," they told us. "We learned there was much more to do in supporting our public lands during a time of budget cuts and low youth involvement. According to the NPCA there has been more than a 7%, or $173 million reduction in the account to operate national parks and more than a 12%, or $364 million reduction in the total budget for the National Park Service over the last five years in today’s dollars. Ouch. Could we use business to solve problems in our parks? 

In our August issue, Carlo McCormick, writing about the Works Progress Administration, said this: "And into this wilderness of overgrowth and undergrowth, impossibly daunting scale, tempestuous elements, natural predators and truly rugged discomforts, Americans have forged not simply a viable negotiation of space and a culture of refuge but a national identity that is in seemingly equal parts as much an ongoing myth of our frontier heritage and an aspirational self-perception of our Eurocentric course of civilization. How, one wonders, in this miasma of collective delusions and the arrogance of our manifest destiny, were we ever able to see the forest from the trees?" America's National Parks are one of the best ideas we've had as a nation and the greatest gifts left for future generations. And especially now, in the face of climate change and economic and energy crises, it is absolutely paramount that we protect and expand them. 

Parks Project is a brand that proposes to use their business to help solve some of the problems facing our parks. "It all started a few years ago, when we joined up with the National Park Service to do volunteer days," they told us. "We learned there was much more to do in supporting our public lands during a time of budget cuts and low youth involvement. According to the NPCA there has been more than a 7%, or $173 million reduction in the account to operate national parks and more than a 12%, or $364 million reduction in the total budget for the National Park Service over the last five years in today’s dollars. Ouch. Could we use business to solve problems in our parks? Could we get more ambassadors to support our mission and become a unique enterprise to support the parks?


Bigfoot x Parks Project

Coming from TOMS we knew how to build a give back business, but we thought it would be powerful to package it up as specific projects in specific parks. We could identify important initiatives with the help of people on the ground, then fund via sales of our products. With that concept we developed various collections of tees that support specific projects in our parks. Each collection of quality goods is made with purpose and helps fund a project in our parks. Whether it's supporting bear conservation in Denali or habitat restoration in Muir Woods; our convictions, commitments, character, and attitudes are best summed up by our respect for, and trust in, the outdoors. And every season, we always put a twist on it by collaborating with an artist to develop a limited edition collection, ie the bigfoot or radtrucks in radparks works.

We wanted to purvey our leave it better than you found it mantra with the idea that we can all pitch in to do a trail day volunteer event or two. With the growth of our company has come more projects, as well as more volunteer days. Getting more people to come out for a volunteer day in the end creates a stronger emotional investment in the parks. It promotes a healthy lifestyle. According to the National Park Service, in 2005, 137,000 volunteers donated 5.2 million hours to your national parks at a value of $91.2 million. And we can all do more… Whether its channeling creativity or being hands on in getting shit done, we are here for the parks and want to preserve them for generations to come."

For more information about Parks Project, visit parksproject.us