Our friends at KEEN footwear kicked off their Uneek campaign with a full building takeover on the Lower East Side and created the UNEEK Gallery.

The gallery exhibition featured new works by Gazoo To The Moon, Leah Goren, Tim Tadder and Zolloc, and the opening party brought out DJs Cory Kennedy, Kitty Cash and Leslie Kirchhoff. KEEN took over Wallplay's building with a special pop-up for the brand's UNEEK shoe and the launch of the new UNEEK 02 style with accompanying art. Each attendee had an opportunity to create a piece of artwork through an interactive instillation in the exhibition space, as well as get themselves into a pair of the new UNEEK 02's.

All photos courtesy of KEEN.