Austrian designer Stefan Sagmeister, creator of the firm Sagmeister & Walsh, talks about the transformation of the term storyteller in to a meaningless buzzword. “Story-teller” has been swept in to the lexicon of trendy art-speak, which bears many similarities to corporate jargon, in that it is a way to say something that sounds good without having to think too critically about it. Stefan Sagmeister has been an insider in the art world for many years, and has designed for diverse clients like the Guggenheim Museum and Lou Reed.

Text by Hannah Turner-Harts