Element Names Chris "Cookie" Colbourn Their Newest Professional Skater... and Coffee the Dog Helps with Graphics
How many times does a skateboarder become pro? In most cases, only once. How special can that moment be?
Element chose an unusual route, and decided that working with team rider Chris “Cookie” Colbourn for his own pro board made more sense than just slapping his name on any random idea the graphic department could come up with.
In a day and age when most skateboards can’t even choose their graphics, or provide much feedback on his/her pro designs what happened between Brian Arii, Element hard goods production expert & designer, “Cookie” and videographer Tom Mull was quite special.
Working with Cookie’s art the two creatives got together for a period of two weeks working on different ideas, graphic placement and discussing special production techniques to create three boards that celebrate ELEMENT’s latest pro rider art and passions.
All the three Cookie’s pro boards feature art hand-drawn by the east coast native himself, with one of the boards featuring two graphic layers that when skated, showcase an image of cookies.
See the video above for a behind the scenes view on the process.