After the fall of the Berlin Wall in 1989, East-German-born Detlef Fiedler and Daniela Haufe started the commercial graphic design agency Cyan. They would go on to become some of the first poster artists to utilize early desktop publishing tools like Photoshop and QuarkXPress into their work, while also looking back and drawing from the intellectual history of the famous Bauhaus Art Academy.
Cyan expands upon Germany's rich history as a leader in the printmaking world, their posters bursting with saturated colors, perfectly-executed text, and precision of alignment few could replicate. They turn the tenets of “good design” on their heads, proving that advertising does not necessarily need to be immediately interpretable to be successful. This show from The Jewel Box Gallery presents the duo's early posters for the first time in New York City.
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