David Choong Lee "Pareidolia" @ Fifty24SF Gallery

Oct 24, 2015Fifty24SF, San Francisco

This Saturday, October 24th, David Choong Lee will be opening "Pareidolia," a new exhibition of work at FIFTY24SF Gallery in San Francisco. Pareidolia is defined as  "a psychological phenomenon involving a stimulus (an image or sound) wherein the mind perceives a familiar pattern where non actually excists. Common examples are perceived images of animals, faces, or objects in cloud formations, the "Man in the Moon", the "Moon Rabbit", and hidden messages within recorded music played in reverse or at higher or lower-than-normal speeds.

Pareidolia is the visual or auditory form of apophenia, which is the perception of patterns within random data. Combine with apophenia and hierophany (manifestations of the sacred), pareidolia may have helped ancient societies organize chaos and make the world intelligible.

We stopped by the gallery ahead of the opening to chat with David and get a little sneak peek at the show!

Juxtapoz: The City of San Francisco has changed so much, especially since your feature in Juxtapoz, have your motivations and influences changed?
David Choong Lee: I was painting about neighbors around me when Jux did the last feature, but now I'm painting inner visions of myself, evolving from realism to a more abstract approach.

How did you prepare this particular body of work?
I paint on a daily basis and have been doing a few different series. This is the most recent and my favorite so far. I've been working almost every day for the past few months to get read for this show.

Do you still take a lot of photos?
Yes, of course, same as always, lots of random iPhone photos all the time.

Who are some of the artists that you find yourself influenced by, or really paying attention to these days?
Hard to not mention my friends Damon Soule, Mars-1, Oliver vernon and Nome Edonna. I think what's important about this body of work is that these influences are becoming less and my own personal style is shining through.

You get to have dinner with 3 people from now and history, who are you eating pizza with?
I would say Jesus, Bhudda and my father Yun Ki Lee!

"Pareidolia" opens on Saturday, October 24th at 7:00pm at Fifty24SF in San Francisco.


Photography by Alex Nicholson.