One of the best experiences this writer has ever had was spending time with George Lois at his Manhattan apartment in preparation for his December 2010 14-page feature in Juxtapoz. Not only was it an interview, history lesson, and New York Yankees debate, it was a personal discussion and advice session about capitalizing on potential. And hence Lois' new book, Damn Good Advice (For People With Talent!). With the Esquire covers, classic advertising campaigns (including I Want My MTV), and the moniker of the original Mad Man, Lois has been a poignant and leader in the world of creative direction and advertising for decades.
Read our conversations with George Lois.
A message from the publisher, Phaidon:
Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo.
Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.
Pre-order it here. The book is set to be released in March, 2012.
Lois created things like this...
Portrait by Bryan Derballa for Juxtapoz.