Choices by Richard Stultz

March 28, 2012

Step yourself into a CVS Pharmacy, and you know your scenario: Sometimes you have no choice and sometimes you have so many choices for a product type that you can't even process the information. Like hair dye, or toothpaste. How many brands and sub-types can their possibly be? Photographer Richard Stultz takes a walk down the aisles and presents the series, Choices.

Stultz says of the series, "When we shop, we are presented with aisles of thousands of different products. There are shelves with an endless variety of similar items, often just a variation on the ones next to them. Other shelves display large quantities of identical products. We may find 50 types of beer, hundreds of jars of bleach, or graphic displays of soap. There are cans of dog food with descriptions that sound as appetizing as anything we might cook for ourselves. There are so many shades of hair coloring that we can’t distinguish between many of them.


"Beyond the astounding quantity and selection, retail displays are often visually interesting with striking design elements, color, and repetitive patterns. But as we shop and try to find the perfect product, we often don’t see the perverse beauty of these choices." (via ignant)