Barbara Kruger Buses for "Art Matters" in Los Angeles

October 18, 2012

The LA Fund and LAUSD have launched a public art project, “Art Matters,” in attempt to support funding for arts education in the Los Angeles school systems. Barbara Kruger (November 2010 cover artist), the conceptual/pop artist known for using black and white images overlaid with bold captions is working on the project. She will be creating text for twelve city buses and 85 billboards, along with a number of other media sites. Kruger who is an art professor at UCLA in Los Angeles was quoted, "The place of the arts in the classroom is essential in encouraging invention, ambition, and an understanding of the importance and pleasures of living an examined life,"


"As the center of the creative economy, every LA student should receive the benefits of daily creative learning.  Whether in a college classroom or in the job market, creativity is essential to succeeding in today's world," said LAUSD Superintendent,John Deasy. "I want to thank the LA Fund for spearheading this important campaign, which will bring further attention to the pressing need for robust arts education in all Los Angeles schools."


Quotes from Kruger's bus work:


"Art is heavy as sorrow, light as a breeze, as bright as an idea, as pretty as a picture, as funny as money, and as fugitive as fraud."


"Prejudices…are most difficult to eradicate from the heart whose soil has never been loosened or fertilized by education; they grow there, firm as weeds among stones."


"Education is the ability to listen to almost anything without losing your temper or your self-confidence."


jux_kruger1 jux_kruger2 Bottom two photos via Steve Cohn