Legendary Italian graphic designer, Massimo Vignelli, passed away today at the age of 83. One of the father's of modern graphic design, with identities created for brands like American Airlines, Ducati, Bloomingdales, United Colors of Benetton, and graphics for the NYC Subway, amongst hundreds of other projects, Vignelli founded his own Vignelli Associates with his wife Lella, moving the company to NYC in 1971.
We found this great quote on DesignBoom that we think is just a fantastic insight from Vignelli.
"the life of a designer is a life of fight: fight against ugliness. I think that it is my responsibility to make the work better than it is. that is my number one priority. the second priority is to decrease the amount of vulgarity around by replacing the vulgarity with things that are more refined. my life is a continual struggle, a continuous battle against vulgarity taking over."