'Hori Smoku Sailor Jerry is a feature length documentary exploring the roots of American tattooing through the life of its most iconoclastic figure, Norman "Sailor Jerry" Collins. Considered by many the foremost tattoo artist of all time, Collins is the father of modern day tattooing, whose uncompromising lifestyle and larger than life persona made him an American legend...'

"Good work ain't cheap. Cheap work ain't good." Sailor Jerry (1911 – 1973 aka. Norman Keith Collins) was a very influential tattoo artist based in Honolulu with his tattoo shop, located right where sailors left for overseas. A Sailor Jerry tattoo was characterized by bold unwavering lines with a refined use of color and amazing detail.

"Good work ain't cheap. Cheap work ain't good." Sailor Jerry (1911 – 1973 aka. Norman Keith Collins) was a very influential tattoo artist based in Honolulu with his tattoo shop, located right where sailors left for overseas. A Sailor Jerry tattoo was characterized by bold unwavering lines with a refined use of color and amazing detail. His one-of-a-kind work combined America design and traditions with Asiatic color and sensibilities and his visionary style is revered to this day.