In a very clever campaign by advertising agency DDP of Brazil, they have created a great visual for MASP Art School with three legendary artists dissected to show their "true" insides. Picasso, Van Gogh, and Dali (say it like Adrien Brody in Midnight in Paris) are all exposed to show their insides match the iconic styles they made into worldwide textbook material. For art school, these seem quite on point.

Truth of the Masters.

There are a lot of Picasso exhibits each year, so the question becomes how do you make your Picasso exhibit stand out? You hire technology. That is exactly what the Virginia Museum of Fine Arts did for their Picasso exhibit “Picasso: Masterpieces from the Musée National Picasso, Paris." They used geo-tagging and QR codes to make it a full experience. More after the jump . . .