Mercedes-Benz and the new CLA's "Untamed" Installation, Paris

Juxtapoz // Friday, May 17, 2013
Countless Instagram photos are created every second. Photos that reflect particular points of view in the life circumstances of different people.But which motifs are really unique? Mercedes-Benz and the new CLA were looking for Instagram photos with that uniqueness. That are new. “Untamed”. Users from all over the world were asked to take part and upload their extraordinary views from their personal Instagram photo stream in sets of three. The idea behind this: the #Untamed Score showed how distinctive the style of the user’s photos was compared to those of others.

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