We recently interviewed John Van Hamersveld, the creator of the iconic poster for Bruce Brown's 1966 surf film The Endless Summer. The phrase and the image have become the emblem of California beach culture, which is truly a global fascination, and the poster has a different knock-off for every summer related event, but...

John Van Hamersveld is an icon in Southern California culture, or maybe more aptly described as­ a creator of icons, credited with many graphics and images that identify the West Coast. His poster for Bruce Brown’s classic surf film The Endless Summer is an image that nearly everyone has seen, an emblem for surf culture itself (the poster was included in LACMA’s Pacific Standard Time Exhibition California Design: 1935-1965). . .