Juxtapoz // Wednesday, October 09, 2013
A clever social awareness campaign from Handsome Wong of Y&R Shanghai: A shark-sized coffin with protruding fins! The campaign is meant to emphasize the mass killings of sharks. Over 73 million of the species are killed every year for soup. Their fins (which only make up 2% of their total weight) are brutally sliced off and the rest is tossed back into the ocean.