Juxtapoz // Thursday, December 04, 2008
Imagine our excitement when artist and Graffiti Research Lab co-founder Evan Roth (aka fi5e) was asked by the cats at RED to make a video. Not just any video; a video for a new Kanye West produced Jay-Z song (featuring Santogold, which will be featured on the soundtrack for the Notorious B.I.G. biopic Notorious) for RED & the Global Fund to Fight AIDS in Africa.
We love Evan Roth, Kanye West, and Jay-Z and hate AIDS, so this new project is right up our alley. Not only is the song sick, but the visuals (made up of only letters from the word 'BROOKLYN') really take it to another level. Looks like Brooklyn has a new anthem.
Roth recently wrote on his blog: “Last week I was contacted to make a video for a new Kanye West produced Jay-Z song for RED & the Global Fund to Fight AIDS in Africa. It launched today (World AIDS Day) at red.msn.com. And while I'm happy to be able to help the cause I'm also more than a little bit excited about getting a chance to make something for the likes of Jay-Z and Kanye.
"I've been turning down client requests to use Typographic Illustration for 5 years in hopes that one day the phone would ring and it would be Hova. [...] I'm pretty sure that this is the first rap video to end with a download source code link.” Watch the whole video below, and then hit up google, as Roth is the self-proclaimed number one return for the google search "bad ass mother fucker".