Juxtapoz // Tuesday, March 10, 2009
Rojo-Out started in 2006 as an artistic initiative with the aim to show the talent of 20 international emerging artists on the streets. Transforming advertising billboards onto outdoor art canvases, the artists are able to make big statements that passersby can rarely overlook (the one shown is by Pancho Tolchinsky).
The yearly one-month exhibition of exclusive unpublished artworks are made specifically to be displayed in 44 outdoor backlight billboards, distributed strategically through the city center, the surroundings, and the most important connection routes in Barcelona, Spain.
This year’s billboards include artwork by: Hvass+Hannibal, Eboy, Robert Hardgrave, Ovni, Apo Fousek, Masha Krasnova-Shabaeva, Benedita Feijo & Michael Andersen, Kill Pixie, Wagner Pinto, Fupete, Javier Tles, Momo, Pancho Tolchinsky, Vasava, Stephen Smith / NCC, Protey Temen, Claudio Parentela, Yomar Augusto, Alexander Egger, Bruno 9li.
Rojo-Out is now on display all over Barcelona and will remain on display through March 31st, 2009. Details at www.rojo-out.com