Dumb Ways to Die

Illustration // Monday, December 03, 2012
Take your helmet off in outer space. Keep a rattlesnake as a pet. Stand on the edge of a train station platform. Eat medicine that's out of date. A series of adorably horrific accidents, as shown in this animated interpretation of 'Dumb Ways to Die', a public service announcement campaign by Metro Trains in Melbourne, Australia to promote rail safety. The campaign was devised by advertising agency McCann Melbourne.


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