Augmented Reality Advertising Takeover Video

Juxtapoz // Tuesday, August 09, 2011
Ron English just sent us this video, the Augmented Reality Advertising Takeover, created by Heavy Projects. In an effort to highlight the individual's lack of autonomy in this arena, Public Ad Campaign (NYC) in collaboration with The Heavy Projects (LA) have begun to explore the potential of augmented reality to reappropriate outdoor commercial signage in order transform, filter, and democratize the messaging in public space.


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