The 25-by-75-foot billboard located in a parking lot next to the High Line Parkl in New York has hosted an all-star list of artists including Joel Sternfeld, John Baldessari, David Shrigley, Elad Lassry, Paola Pivi, Maurizio Cattelan and Pierpaolo Ferrari of Toilet Paper, and others since its inception in December 2011. Conceptual artist, Allen Ruppersberg now joins this list as the most recent artist to have their work shown on the massive canvas.