Juxtapoz // Thursday, April 18, 2013
We love a good opening sequence, so much so that we could have stopped watching The Darjeeling Limited after 3 minutes and that Kinks song. Opening credits are important, whether Woody Allen's simple text treatments or Hitchcock's more ominous, playful openers. "THE FILM before THE FILM is a short documentary that traces the evolution of title design through the history of film. This short film was a research project at the BTK (Berliner Technische Kunsthochschule) that takes a look at pioneers like Saul Bass, Maurice Binder and Kyle Cooper by showing the transitions from early film credits to the inclusion of digital techniques, a resurgence of old-school style, and filmmakers' love of typography in space."