Wait, is that an Apple Ad? The 25-by-75-foot billboard located in a parking lot next to the High Line Park in New York has hosted an all-star list of artists including Joel Sternfeld, John Baldessari, David Shrigley, Elad Lassry, Maurizio Cattelan and Pierpaolo Ferrari of Toilet Paper, and others since its inception in December 2011. Now photographer, Ryan Mcginley, joins this list as the most recent artist to have their work shown on the massive canvas. The photograph entitled “Blue Falling” depicts a person falling or floating in a blue sky or sea. The billboard will be on view from Monday, April 1 through Tuesday, April 30, 2013 and is located within the Edison ParkFast parking lot next to the High Line at West 18th Street and 10th Avenue.