In an effort to bring attention to the amount of clothing discarded everyday in the U.K., fashion department store Marks & Spencer created a project call Shwopping.  Claiming that approximately 10,000 articles of clothing go to landfills every five minutes, the project constructed a public display of that exact number of clothing on the exterior of an East London building for better visualization.  The Shwopping project has placed over 1,200 "Shwop Drop" boxes at M&S stores across the UK for everyday shoppers to discard their unwanted clothes, where they will then be resold, reused, or recycled.