A long way now from shooting selfies for Myspace and band forums, Charlotte Rutherford’s organically created, highly personalised style in both her own work and commission based projects leads us to believe she’ll be one to watch. Even if her images are full of youthful fun that’s all about the now. Bubblegum tinted lighting, in colourful settings, her subjects are the key players in images adorned with teen girl fancies and a flawless finish. Whilst her work is perhaps not for everyone, her fun-filled approach to fashion editorial asks for no allowances and certainly doesn’t warrant any.
Text by Maresa Harvey