Image Gallery

Brian Ulrich investigates American store culture

Photography // Wednesday, 19 Feb 2014
1

Brian Ulrich photographs large-scale stores in America. In each of his series he extensively researches a singular aspect of this culture such as retail, dark stores, and thrift shops. He traces the trajectory of these places over time: the stores once densely packed with urgent customers now sits hauntingly abandoned on main street and the shining objects are sold at a quarter of their initial price a year later in second-hand shops. By documenting the monopolistic nature of our society Ulrich portrays an honest look at the heart of American economy and culture. Especially poignant are the portraits of shoppers: a pale old woman grabs frowningly at some vegetables while clutching her cart, a beautifully lit average man caresses a shiny fishing pole as he gazes into the distance with religious concentration, a young girl is trying on shoes for her new persona, and a woman wearing a gaudy fur coat greedily drains her sampling of wine. The candid portraits of this system as well as those encapsulated by it gives us a visual representation of the underlying themes of modern America. Ulrich successfully depicts the full story of a nation based upon desire and ownership.

See more of his work here

Text written by Cole Tracy

Gallery

Every image in one place

Vault

Full magazine features from Juxtapoz

visit the VAULT >