"Good work ain't cheap. Cheap work ain't good." Sailor Jerry (1911 – 1973 aka. Norman Keith Collins) was a very influential tattoo artist based in Honolulu with his tattoo shop, located right where sailors left for overseas. A Sailor Jerry tattoo was characterized by bold unwavering lines with a refined use of color and amazing detail. His one-of-a-kind work combined America design and traditions with Asiatic color and sensibilities and his visionary style is revered to this day.